Masked Partnerships
By Jennifer E. Goldman, President of Resonance, LLC 2020 is not your typical year. Not in any sense - for humans, nor for businesses. In a year filled with a tad of chaos, a bit of fear, and a lot of social distance and isolationism, how does one create effective, long-term partnerships? First is mindset : knowing that strategic partnerships can be the difference between going under and staying afloat; between staying afloat and thriving; and personally - between going insane and keeping your head about you. Next is strengthening the relationships/partnerships you already have . Have you ever heard employers say "It's easier to retain the employees you already have than to hire and train new staff"? The same goes for partnerships - unless they're toxic, it's very beneficial to keep, nurture and enhance the partnerships that already exist for you. Try to think of the people you already know who have been valuable to you personally and/or professional