Jennifer E Goldman, Nonprofit Consultant

Somewhere in time it became standard practice for nonprofit organizations to plan a balanced budget for their upcoming fiscal year. I don’t know where that came from, but can we please send it back? Ask any small business owner and they will tell you that the bottom line matters. They’re looking to be profitable in their year. They want their budget to indicate sustainability and growth. They’re ok with expenses going up as long as income increases even more. I encourage nonprofit organizations to adopt this mindset as well. How will your nonprofit be able to serve your community next year if you aren’t making money? Your annual budget should be a reflection of your growth plans, your program development , and the increased impact you plan to make in your community. Here are a few examples of things I encourage you to STOP doing to your nonprofit budget: ·         Stop purposely making your income and expenses equal – for two basic reasons. If y...

  I hear from several of my nonprofit clients that board engagement is a challenge; getting board members to do more than just show up once a month for board meetings has proven more difficult than they expected. I like to work from the assumption that community members who agree to join a nonprofit board do so with the best of intentions of giving back, making a difference in their local community. And I do believe that’s true. What I’ve also come to believe, however, is that the average community member doesn’t really understand what being a board member for a small nonprofit organization entails. So, how do we get our board to be more engaged? The bigger question for me is: how can you get board members who are already engaged? People who understand your nonprofit, your mission, the expectations you place on board members and what ‘engagement’ looks like to your particular organization? I’ve talked in several of my presentations and seminars/webinars about what I call the ...

 I spent this past week in Goldsboro, North Carolina for the state's Main Street Conference, (say it with me!) THE LARGEST STATE-WIDE DOWNTOWN REVITALIZATION CONFERENCE IN THE COUNTRY! I don't know if they are so proud of it being the largest because of attendance numbers, how many days it spans, or what, but I do know that the quality of what they delivered can't be beat.  This was my first North Carolina Main Street Conference, so I wasn't really sure what to expect when I agreed to come as a speaker. I was unprepared for how incredibly valuable, fun, and engaging it would be. If you ever want to put on a conference, I highly suggest you talk to Liz Parham and her people - they absolutely know what they're doing! They know how to throw a conference like nobody's business. What did I get out of it? Probably way too much to include in a blog post, but I'm going to try. I guess I could summarize it and just say it's all about the people. The people I met ...

If you’re struggling to find support for your nonprofit organization, you may want to begin tracking certain data to help you build a more compelling narrative. The more you understand what your organization has accomplished, in specific quantitative measures, the more your stakeholders and prospective supporters will be able to grasp the magnitude of the importance your nonprofit has in the community. Nonprofits that aren’t able to show their value, in both quantitative (numbers) and qualitative (narrative) ways often find support lacking in the following ways: Board member disengagement and/or dysfunction Not enough volunteers signing up Volunteers who step forward but don’t commit or follow through Donations waning in number and/or amount Grant applications rejected Partnerships dissolved or waning in commitment The more data you can collect during your fiscal year, the easier you’ll find it to tell your organization’s story. The method of data collection isn’t important – it can be...

  Many nonprofits struggle with fundraising . I see several of them addressing funding concerns by adding events to their already busy calendars. And I get it. An overwhelming majority of people aren’t comfortable with asking for money. It may seem easier to raise funds through ticket sales, silent auctions or cash bars. But in reality it takes a lot more time (not to mention energy) – from your staff and your volunteers. I’d like to help organizations be more comfortable with asking for money. It ties into my 2023 theme of value proposition . It’s easier to ask for money when you believe in yourself and you believe in what you’re asking money for. See and feel the value of yourself and what you bring to the table as well as your organization, your programs, your projects and the level of service that you bring to your community. The first step, in my mind, is to realize (visualize) your own strengths and assets. We all have different personalities, different attitudes, different ...

  Have you ever heard the words that come out of your mouth and thought, “Why did I say that? That sounded so dumb.”? Or re-read the email (after you hit send, of course!) and totally criticized yourself for sounding small ? I’m guilty of self-analyzing. A LOT. Really, I spend so much time thinking about the things I say, write, do, and think that I should be paying me for therapy. I’d be rich! I remember one of the members of my board, when I was running a nonprofit organization, telling me to stop using “wimp words”. That’s what he called them. Words and phrases I would use to soften my ideas, cushion my thoughts, or qualify my opinions. I’m still guilty of doing many of these things. However, I’m making an effort to be more intentional with my words and how I use them. I don’t want to sound wimpy. I want to sound like a strong, intelligent, kind, and thoughtful person who has (sometimes) really good ideas, and (always) valid opinions. I’m still learning to stop packing myself in...