Jennifer E Goldman, Nonprofit Consultant

The holiday season is upon us, and we know what that means, every mailbox and email box will be filled with nonprofit pleas for donations. So many worthy causes and only so much money you’re willing to part with in the name of charity. But what if you’re the leader of one of those direct-mail-dropping organizations? How do you make your mission stand out? How do you show your shine and become THE ONE people select from a dozen other cries for contributions? My first piece of advice is to be realistic; not EVERY prospective donor is going to become a sure-thing-donor and even those who will, may not contribute to your organization during the holidays. Next, consider if your organization would be better served by soliciting contributions at another, less popular, time of year? If your organizational mission is strongly tied to the holidays (like, say, Toys for Tots or the Salvation Army) then definitely this is YOUR time of year. If, however, your mission is no more critical in December

The end of the year holidays are a busy time for everyone, personally. But while some businesses are doing double-time to keep up with the hustle and bustle of the holidays, others are woefully slow. Regardless of which type of business you own, there are several ways that you can capitalize on your time during the season that will benefit your business. I’ve compiled a list of ideas to share with you – some will be perfect for your business and others will be perfect for someone else. Increasing sales 1. Give away a gift with each minimum purchase or signed contract 2. Create a digital marketing campaign around a competition or drawing 3. Donate a portion of sales to a charity of your choice For your current customers 4. Send hand-written thank you/holiday cards 5. Create and share holiday gratitude videos 6. Share your personal 2021 story in an email Just for fun 7. Decorate your storefront. Extra bonus points if you get your neighbors to do the same. Super ext