7 Reasons to Refresh your Mission and Vision Statements
By Jennifer E. Goldman, President of Resonance, LLC Very few nonprofit organizations get years down the road and decide to change their mission, but sometimes it’s a great idea to change your mission statement. And while you’re at it, take a hard look at your vision statement, too. Here’s why: Did the board that set up the organization know the difference between a Vision Statement and a Mission Statement? The vision statement should exhibit what the world would look like if your organization accomplished its mission. (Think “In a perfect world...”) The Mission Statement should say HOW you plan to accomplish your vision. How old are these statements? After many years a Vision and Mission Statement can get old, stale, dated. Your organization my seek to accomplish the same thing, but the language may need a refresh. How old is your board? Not the ages of your members; the length of time the members have been with the organization. I