Jennifer E Goldman, Nonprofit Consultant

There's a good chance that if the nonprofit you're part of is small in terms of employees, budget, and programming it was set up to have what's known as a 'working' board. And if you don't have any previous experience with small community nonprofit organizations, your only impression of what board membership means may have come from the silver screen. While you may have visions of being chauffeured to prestigious meetings where you state your opinions and cast votes on various matters of import the reality of board service looks very different and somewhat less glamorous, although (hopefully) highly more satisfying on a personal level. If your organization isn't staffed sufficiently to carry out its mission-related programs, AND raise funds, AND take care of all administrative requirements then it's up to the Board of Directors to roll up their sleeves and perform the work of the organization alongside the staff. It's imperative that board members un...

Being on a nonprofit board of directors is a serious commitment. Many community members, even if they’ve been a volunteer for your organization for year, aren’t aware of what will be expected of them when they join your board. I hear many nonprofit staff lamenting over the lack of engagement from some (or even all) of their board members. Lack of engagement can stem from any number of reasons, but one of the most common I have found is simply that people weren’t told what would be expected of them until after they started their first term, and then they either find they can’t uphold all of the expectations and would have turned down the opportunity to serve if they’d had more information ahead of time or they resent no having been told and now they have a bad taste in their mouths. I’ve come to realize there’s a fear among organizations that if they reveal everything they expect of a board member, people will turn them down. If this applies to you, I say let them! If you tell prospec...

  I hear from several of my nonprofit clients that board engagement is a challenge; getting board members to do more than just show up once a month for board meetings has proven more difficult than they expected. I like to work from the assumption that community members who agree to join a nonprofit board do so with the best of intentions of giving back, making a difference in their local community. And I do believe that’s true. What I’ve also come to believe, however, is that the average community member doesn’t really understand what being a board member for a small nonprofit organization entails. So, how do we get our board to be more engaged? The bigger question for me is: how can you get board members who are already engaged? People who understand your nonprofit, your mission, the expectations you place on board members and what ‘engagement’ looks like to your particular organization? I’ve talked in several of my presentations and seminars/webinars about what I call the ...

And start funding planning for your programs, your overhead, your growth. When I was the Executive Director of a small nonprofit, I can remember feeling like I spent all of my time either fundraising through special events or running the special events. We needed the event to add money to our bank account to keep us afloat until the next special event. Essentially, each event was paying for the overhead and event expenses. It was a vicious (and exhausting) cycle. I’ve been working on two basic things with my clients recently: Proving your value by showing the impact your organization has on its community Raising the funds you need to sustain and grow your nonprofit in a way that allows you to focus on your mission and your programs. By fundraising through events, nonprofits are rarely introducing people to their organization, their mission, their impact and importance. It’s the equivalent of a retail shop having a sale or hosting a pop-up. You may get a bunch of people excite...

I recently attended an event hosted by our local fine arts museum; it was a roving lecture on Pablo Picasso. We walked from room to room, hearing about his art (inspiring, innovative, and thought-provoking) and his personality (philandering, explosive, and troubled) as narrated by a curator. While not on the tour, guests were treated to mulled wine, charcuterie and holiday cheer in a large, open, rentable event space. As some friends and I sat at a table chatting, a man approached us – he was clearly excited about the event – and asked if we were having a good time and had we been on the tour yet. Immediately, I knew what role this man had in the organization. I asked questions about the event space, which had one brick side and looked like it may have once been the original entrance to the museum. He very happily told us all about the renovations that had been done to the museum years ago and their plans for further renovations as well as the expansion onto an adjacent property whic...

You’re a nonprofit leader. People are in awe of what you can accomplish; how much you can get done in a day. But are you a manager? Do you ever feel like you’re so mired down in the day-to-day minutiae that you just don’t have time to see the big picture? No time to implement new processes or ideas? Being an Executive Director is a BIG job especially when you’re leading a little organization, one with little to no staff, save for you. And that’s when it’s especially important to operate like a manager; like the CEO that you are. In my experience as a former (“recovering”) Executive Director, our board met once a month and it somehow always turned into an idea mill. By the end of those meetings, board members had scads of new, fabulous ideas. For ME to plan and implement. My to-do list got longer every time they met. Not to mention all the suggestions and ideas I fielded from donors and well-meaning community members. So what’s an ED to do with a to-do list a mile long (and growing) and...

Many nonprofit leaders feel as if their board isn’t engaged  *, or not as engaged as they’d like. On the flip side, many board members feel useless, like they want to do more, they just don’t know what to do and no one’s asking them. So, how can we get our directors to go from sitting on a board, to serving the board? It’s really quite simple. Talk to them! I invite you – either the head staff member or the board chair – to meet with board members one-on-one and find out how each member would like to be involved and at what level. The results may surprise you. Some board members will jump at the chance and some may not, but I believe they will all feel good about having had the conversation and the opportunity to be heard. Here's a list of questions or conversation starters you might want to use in these conversations: What first attracted you to our organization? What’s the biggest challenge you feel our organization is facing? And what suggestions do you have for resolving it? Wh...

The most common question I get from nonprofit leaders when they hear about my business is “Do you do grant writing?” I used to say yes, but then the conversation typically continued like this: Nonprofit: Great! There’s a grant we’d like to go after and applications are due in two weeks. Me: Ok. Tell me about the program this grant will be funding. Nonprofit: {crickets} Me: Ok. Then tell me what you’d like to use the grant money for. Nonprofit: General operations. Me: Did you read through the grant to see if they allow for their funds to be used that way? Most don’t allow for use of funds to pay for payroll, rent and other operational expenses. Nonprofit: {crickets} Me: I could help you try to find funding to help with specific programs that you have, or even see if we can find a funder who has a particular interest in helping nonprofits with a mission like yours who will allow funds to be used for operational funds. What is your budget? Nonprofit: How much can you get us? And it’s ok i...

By Jennifer E. Goldman, President of Resonance, LLC I have a soft spot in my heart for nonprofit organizations. And a huge understanding of how they work…or don’t work, as is too often the case. There are so many things that can endanger the success of even the best-intended nonprofit. A poorly defined mission tops the list.  In some cases, as the organization is formed, a definitive mission is never clearly defined and the organization never even gets off the ground. In other cases, the mission is strong at the beginning as founding board members have a clear vision and purpose, but eventually erodes as new board members, who aren’t as personally tied to the original mission, attempt to redefine it over time. Recently, I met with the leader of a 6-year old organization who wanted my company’s help with fundraising through community events. When asked what type of event she had in mind, her only response was, “The one that will bring in the most money.” As I ...