Creating Events to Cheer For
Many nonprofit organizations create, coordinate and manage events throughout the year. Some are blissfully small and manageable while others are community block-busters (literally) that just seem to grow and grow. As a former nonprofit manager I've lamented plenty over the years about the extreme amount of money, energy, and effort coordinating special events takes. It's hard work no matter how you slice it. As a management consultant working mainly with nonprofit leaders, I hear all the same laments. From the side of the table I'm currently on, the perspective is very different and it has me asking lots of questions and raising several concerns. The big two being: Why are you doing these events? Are they working? The majority of the people I pose these queries to can't answer them. In most cases the event in question was established before they became involved in the organization and they haven't been tracking any data associated with the event in order to mak...